Cold Outbound & Email

Founder-led outbound, cold email sequences, and reply-rate benchmarks from the trenches.

September 30, 2026·38 min read

Founder-led sales cold email framework for solo founders

Most cold email advice assumes an SDR team and three domains. Solo founders have a Gmail account and 90 minutes a week. Here is a framework that gets replies when you are the only one sending.

September 30, 2026·15 min read

Email marketing glossary for solo founders

Email marketing has its own language. ESP, DKIM, CTR, double opt-in, hard bounce. If you are a solo founder who just wants to send a newsletter, half these terms sound like Scrabble.