Minimum budgets, Performance Max, attribution, and the math of paid search before product-market fit.
Google pushes Smart Bidding on every setup screen, but it needs 30 conversions a month to work. Solo founders with a $10 daily budget get maybe 3 clicks a day. Here is the bidding ladder that works for one person.
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Solo founders lose 30-50% of their Google Ads budget on clicks that never convert. A negative keyword list takes 15 minutes and cuts wasted spend in half. Here is the setup for a $10/day budget.
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Most Google Ads targeting guides assume you have a $5,000 monthly budget and a media buyer who knows what observation mode does. Solo founders have $10 a day and about 90 minutes a week to figure...
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Most solo founders launch Google Ads and watch clicks roll in. But clicks are not customers. Without conversion tracking, you cannot tell a $2 click that bought from one that bounced. Here is how to fix that in 30 minutes.
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Most Google Ads advice assumes a team, a $5,000 budget, and a PPC manager. Solo founders have none of that. How to run Google Ads as one person with $10 a day and no room for mistakes.
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