Free-to-paid conversion, activation, onboarding, and the copy moves that move the needle.
Most free trial conversion advice assumes a growth team, analytics stack, and six months to experiment. Solo founders have a laptop and 90 minutes a week. Here is what actually works for one person.
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Most signup form advice assumes a marketing team and 10,000 visitors. Solo founders have a Carrd page and 90 minutes a week. Here is what actually works for one person.
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Most landing page advice targets teams with copywriters. Solo founders write their own copy in about two hours. Here is how to write landing pages that convert when you are the only person building.
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Most A/B testing guides assume you have traffic to split between variants. Solo founders get maybe 500 visits a month. Here's how to run experiments that actually teach you something.
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Most CRO advice assumes you have a team, a six-figure testing budget, and 50,000 monthly visitors. Solo founders have none of that. Here is what actually works when you're one person.
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